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How Pandemic Affected Personal Care


Things got very hairy during the pandemic — literally. While some of us regularly tended our gardens over the past year, others let their personal lawns get out of control.


With Valentine’s Day around the corner, LawnStarter surveyed more than 1,200 adults to shed light on how lockdown changed their personal (and intimate) grooming practices.


You can comb through all the fuzzy details in our report, Manscaping/Womanscaping: How the Pandemic Changed Personal Lawn Care.


To shave some time off your workday, here’s a preview of the hairiest (and maybe scariest) trends from our survey:


Highlights and Lowlights (this also means dyes and bleaches)

• Hair to Stay: While some personal grooming habits have slipped during the pandemic, generally people have maintained their trimming and shaping. Roughly 51% of all women and 59% of all men describe their pandemic body hair as either a “managed forest” or a “well-manicured garden.”

• The Couple That Sheds Together Weds Together: Twice as many engaged and married people as singles maintain a “well-manicured garden.” We didn’t ask if one partner uses the gardening shears on the other. For singles, personal grooming (and maybe a trip down the aisle) are more out of sight, out of mind.

• The Pruning Never Stops: What are the most popular grooming areas? For women it’s armpits, with 69% of respondents purging their pits. The most popular grooming region for men is, of course, the face at 78%. Beards and mustaches are in, and, besides, the scruff just never quits.

• Beach Bod Dreaming: Summer is the most popular season for getting that freshly waxed and smoothly sculpted look, a fifth of men and 31.5% of women said. Fall was the least popular. But the most popular grooming time of all is “whenever the grass is tall enough.” So feel free to trim your hedges all year long.

• Just Don’t Go There: For both women and men, the groin, pubes, and genitals are obviously the most sensitive areas for trimming. But after these three nether regions, answers diverged. The next most sensitive area for men was the nose (really?) and for women the arms and face. It isn’t easy being hairy.

Our full survey results can be found here: https://www.lawnstarter.com/blog/studies/manscaping-womanscaping-trends/

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