IKEA Russia Offering Ideas on How to Build Pillow Forts
The ad agency Instinct came up with a crafty way to keep kids occupied during the COVID-19 pandemic.
For IKEA Russia, the group designed instructions, drawn up in that unmistakably Swedish style with which any IKEA shopper is familiar, on how to build furniture forts and kid-sized castles made up of common household items.
For example, AdWeek notes, some clothespins, a floor lamp, some chairs and a bedsheet are all it takes to create a nifty-looking 'Höuse.'
The ad agency came up with six designs in all, which also include a 'Cåstle,' 'Förtress,' 'Wigwåm,' 'Cåve' and 'Cåmpingtent.'
As always is the case with IKEA, some assembly and umlauts required.